The television market is functioning in a competitive environment. Innumerable brands and models of products arrive every year with newer features to cater the diverse requirements of the consumers. Different technologies are adopted by manufacturers. CRT, LCD and Plasma are the three varieties of television marketed today. Many advantages and disadvantages are attributed to each of the above type of product. The conventional cathode ray tube (CRT) television is a cheaper option but this bulky device with complex technology is now considered obsolete.

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Liquid Crystal Display (LCD) and Plasma are the two types of televisions that are widely sold in the contemporary markets. Both are thin, sleek and compact. They are space saving devices and sophisticated in their forms and contents. Some of the latest LCD and Plasma are installed as wall hangings in the modern homes. Manufactures of both these categories of televisions claim superiority over the other and chart out various special characteristics to establish their respective claims. However, LCD is having an edge over the Plasma due to some of the qualitative advantages.

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The first and foremost merit in the LCD television is its energy efficiency. It consumes 30 percent less power than other television categories. In the early stages of its introduction for public consumption, there were certain drawbacks in the products. But intensive efforts were made by the manufacturers to rectify defects which were found in the LCDs. The results were remarkable. Dynamic contrast ratio has been brought to the level of 50,000:1 to provide deeper blacks and deeper whites. Improved colour reproduction techniques could offer superb viewing experience for the consumers.

Another improvement effected is the response time which is brought to 4ms from 8 ms level existing in the earlier models. High speed liquid crystals could create wonders. In addition to these new techniques, natural light technology is being adopted to eliminate motion blur. Again full 1080p High Definition LCD television could achieve better picture quality. Frame rate is enhanced to 120 Hz and viewing angles to 178 degrees. Cold Cathode Fluorescent back lighting could offer 92 percent coverage of NTSC standard in colour reproduction.

Many brands of LCD television have incorporated picture in picture feature to enable viewers to enjoy different programmes simultaneously. Latest products have enhanced screen resolution of almost 2 times higher than conventional HDTV. 4HDMI ports (1.3) instead of three in the earlier versions is another improvement. Longevity of LCD television is considered as the best available among all others in the market. 50,000 to 60,000 hours of longevity is a remarkable feature of the modern LCD television. Innovative technologies are adopted to improve sound system. Many models have built-in speakers which deliver surround sound enabling 5.1 multi channel content through twin speakers of 2 watts output each.

These are some of the qualitative improvements made in the modern LCD television. Continued efforts to enhance the quality of the products are undertaken by manufacturers. Renowned market leaders like Samsung, LG, Toshiba, Philips and Sonya re among those who have introduced innovative LCD products incorporating state-of-the-art technologies. They are able to remove apprehensions from the minds of consumers that LCD television is not suitable for large screen categories like home theatre. Consumers can visit the special websites to understand various qualitative changes that have taken place in the latest LCD televisions. Product reviews appearing in the websites strongly recommend LCD television as the best option for those who will not compromise on quality.

New Versions of LCD Televisions

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